Programming & court utilisation
Court utilisation is a key piece of information needed to assess the health of your club and if monitored regularly it can inform key decisions around how the courts are used. As well as programmed activity, venues should consider how else the courts are utilised and whether there are opportunities to fill empty court time to generate additional revenue, such as pay and play use for casual players.
Utilisation rate is automatically calculated when using booking software such as ClubSpark and we’ve developed a simple court utilisation tool below to help you monitor weekly usage, as well as income generation.
A comprehensive programme of activity sits at the heart of any well run facility as it ensures the membership is engaged, regardless of their reasons for playing. A good programme is inclusive and caters for the various types of member and player, which may vary depending on your venue and where it's located.
It’s also important to review and evolve the programme regularly to ensure opportunities are maximised and members and players are satisfied with the service provided. If you don’t know how to do this it’s worth looking at our membership retention advice below.
Explore our below guide to see different examples of what a successful club looks like – from those in a rural village to those in a larger town.
The management committee or club manager should work closely with the head coach and coaching team when implementing a tennis programme, as both parties benefit from happy members and players.
We have some dedicated guidance on clubs and coaches working together below, along with examples of different operating models and templated coach agreements.
Check out our below webinar on how to turn your venue into revenue.
Explore the below case studies to see how other clubs have followed our advice on court utilisation and programming:
- Ipswich Sports Club: 'A club and coach relationship driving tennis success'.
- Ackworth Tennis Club: 'A winning combination: How coach and volunteer collaboration turned a club around.'
- Cowbridge Tennis Club: 'Engaging the local community with easy access to fantastic tennis'.