Programming & court utilisation
Court utilisation is a key piece of information needed to assess the health of your club and if monitored regularly it can inform key decisions around how the courts are used. As well as programmed activity, venues should consider how else the courts are utilised and whether there are opportunities to fill empty court time to generate additional revenue, such as pay and play use for casual players.
Utilisation rate is automatically calculated when using booking software such as ClubSpark and we’ve developed a simple court utilisation tool below to help you monitor weekly usage, as well as income generation.
As an LTA Registered Venue, you can benefit from running a wide range of coaching and competition products and programmes.
Adding pickleball could offer several benefits to your venue, including increased participation, membership, diversification of revenue, and greater community engagement.
Based on questions we’ve collated from across the venue network, we have created a short guide on how to add Pickleball to your tennis programme. This includes a plan on where to start and points to consider, from court set-up, choosing the right equipment and exclusive discounts as a registered venue.
Venues across the country are building a Pickleball programme into their club’s programme. Read about Tunbridge Well’s Lawn Tennis Club’s story here.
The management committee or club manager should work closely with the head coach and coaching team when implementing a tennis programme, as both parties benefit from happy members and players.
We have some dedicated guidance on clubs and coaches working together below, along with examples of different operating models and templated coach agreements.
Webinars
Check out our below webinar on how to turn your venue into revenue.
Below you'll find some useful resources and templates to help your club with court utilisation and programming:
Explore the below case studies to see how other clubs have followed our advice on court utilisation and programming:
- Ipswich Sports Club: 'A club and coach relationship driving tennis success'.
- Ackworth Tennis Club: 'A winning combination: How coach and volunteer collaboration turned a club around.'
- Cowbridge Tennis Club: 'Engaging the local community with easy access to fantastic tennis'.