There are a huge number of players who want to play tennis at their local park, which means Local Authorities and Park Operators have an amazing opportunity to provide a great service to members of the public, as well as hitting their own objectives.
The operation of parks sites can bring multiple challenges, but we’re here to help.
We have developed tools and documents to help Local Authorities and Parks Operators to understand the opportunity within their parks stock. Using these tools and working alongside our Regional Teams can help your parks venue to enhance your facilities and opportunities to play, increasing the number of people visiting the courts and taking part in parks tennis.
This document provides an overview of all opportunities that are available in the Parks Tennis Landscape. Download the document here.
Gate Access Technology allows venues to control access to their courts remotely, letting them open up their courts to new and wider audiences than ever before.
LTA Rally is a nationwide booking tool, providing an easy way for anyone to find, book, pay for and access tennis courts and group coaching sessions.
We can also offer venues the knowledge and tools to run a local social media marketing campaign! We have editable and downloadable social media templates available here and also a guide on how to run a great campaign here.
We know that many operators and Local Authorities are not aware of the huge opportunities that parks present to introduce new players to the sport and to generate revenue that can be re-invested into your tennis facilities.
This tool provides example figures from over 50 real life case studies, allowing you to compare your facilities and gain a great understanding of what is possible at your venues. For more accurate results this tool can be completed with the help and input of your local LTA Participation Development Partner (PDP). Please note you must enable macros for this tool to work.
Many Local Authorities don't have the sport specific knowledge or the workforce to deliver tennis opportunities in parks, instead preferring to come to an agreement with an external provider. We have provided an editable template agreement and guidance notes, along with example case studies of each model to help Local Authorities consider all options available to them when coming to an agreement with an external provider.
If you want to attract and retain local players, you need to understand them and what they want from your park. This valuable knowledge can inform the creation of new playing opportunities as well as help retain and satisfy your existing customers. Please view our Parks Attraction and Retention Guide, which will help you to grow your venue.