Play Your Way to Wimbledon, powered by Vodafone, returns after record-breaking year
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The LTA and the All England Lawn Tennis Club have today announced that Play Your Way to Wimbledon, powered by Vodafone, will return in 2024 following record participation in 2023.
Play Your Way to Wimbledon is Britain’s largest individual mass participation tennis competition which provides recreational players with the opportunity to compete on Wimbledon’s world-famous courts. This year’s event saw four new pathways added, opening-up the competition to many more players, inspiring them to pick up a racket and enjoy fun competition.
A new adult doubles pathway was run for the first time, as well as the introduction of wheelchair, visually impaired and learning disability categories, alongside the existing junior pathway; resulting in a record 14,500 people taking part across 1,500 events across Britain – a 50% increase in participants from 2022.
The format of the competition will remain the same in 2024, with venues delivering local competitions, from which the winners will progress to the County stages to compete for a chance to play in the National Finals at the All England Club in August.
From Monday 4 December, all LTA registered venues, which includes clubs, parks and schools, can register to host an event with the LTA, who will provide a resource pack to support all venues in the hosting and delivery of a Play Your Way to Wimbledon event. The deadline for registration is 4 February 2024.
Men’s wheelchair tennis world No.1 and Vodafone ambassador, Alfie Hewett OBE, said: “It’s fantastic to see the continued commitment from Vodafone, the LTA and the All England Club to make Play Your Way to Wimbledon inclusive to as many people as possible. It was amazing to see so many new participants at last year's competition thanks to the addition of adult, wheelchair, visually impaired and learning disability tennis categories and I’m looking forward to seeing even more in 2024.”
22-time Grand Slam champion and Vodafone ambassador, Gordon Reid OBE, said: “Play Your Way to Wimbledon, powered by Vodafone, is an incredible opportunity for people from every walk of life to pick up a racket and get involved. It has been great to see more and more people participating each year and I can’t wait for this to continue in the 2024 competition.”