Marketing Strategy for Tennis Businesses

Tennis Business Academy

21 January 2020 - 10:00
21 January 2020 - 14:00
4 hours
Rayleigh LTC, Essex
Workshop
4 Coach credits
£25.00

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Course Details

A quality marketing strategy is key for any business that wants to remain relevant and grow. Unfortunately, due to all that goes into running a tennis programme, marketing is often not a priority for tennis businesses.


This course will show you a straightforward and simple process, as well as provide you with all the knowledge and tools you’ll need to ensure the success of your marketing strategy and the growth of your programme. In this course you will:

  • Learn the 6 simple steps necessary to successfully market a tennis programme
  • Learn how to identify the right target audience(s) for your sessions
  • Learn how to define an appropriate marketing budget for your business
  • See examples of relevant, measurable marketing goals and learn why it’s important to define those
  • See examples of the most common marketing channels for tennis businesses and learn what marketing objectives each one is more suited for
  • See examples of marketing calendars and learn how to create one for your own business
  • Discuss the concept of return on investment (ROI) and learn 2 ways to track ROI for a tennis business
  • Go through an example of how the marketing process can be implemented in “real life”

Access, Faith or other needs and requirements

If you have any access, learning, faith or other needs or requirements, please email the CPD Provider at least one week before the course is due to start. Please also let us know if you will be attending with a personal assistant or communicator. The course tutor will be advised of your requirements and reasonable adjustments will be made where possible.

Please note, if the course is run by a Training Provider, and not the LTA, any payment taken online or out of the LTA website will be sent straight to the provider

Venue information

The Pavilion, Watchfield Lane, Rayleigh, Essex, SS6 7SG

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Call 01268 773981 for more information