Adidas announced as an official supporter of British Tennis
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Adidas is set to provide athletic clothing and footwear for the Lawn Tennis Association (LTA), and will deliver a new range of British Tennis merchandise for the nation's playing community.
The announcement sees adidas providing the official clothing range for the LTA's Performance team which includes the GB Davis Cup team and the GB Fed Cup team.
Additionally, adidas will create an official range of British Tennis clothing which will be sold exclusively through the new online British Tennis shop. The adidas clothing will also be available to the wider British Tennis community with adidas planning to provide a customised service to clubs and counties.
As part of the partnership, adidas will receive sponsorship rights including branding across the British Tennis major events including the Fever-Tree Championships, Nature Valley Open, Nature Valley International and Nature Valley Classic. adidas products will also be available to purchase this year at the Official Merchandise store during the Fever-Tree Championships. The partnership will be delivered and serviced by Specialist Sports, who hold the exclusive sales and distribution rights to adidas tennis products in the UK.
Barry Moore, Brand Director adidas UK said; “At adidas we are obsessed with helping athletes perform at their best and we believe through sport, we have the power to change lives. This partnership with the LTA allows us to achieve both goals and we hope to inspire a new generation to go out and create on courts across the UK.”
James Mercer, LTA Commercial Director said; “We are extremely pleased to welcome adidas to our family of partners. adidas has great heritage in the sport of tennis and indeed with the LTA having previously been a partner. It is our aim to ensure that our staff and teams are best equipped to succeed on the tennis court and we have no doubt that adidas can help us achieve this with great style.”