LTA introduces ELC Powered by PlayReplay at the Lexus Junior National Championships
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We are set to deploy the PlayReplay Electronic Line Calling (ELC) system across all match courts at the Lexus Junior National Championships, taking place at the Lexus Nottingham Tennis Centre from 14-23 August.
The trial follows PlayReplay's recent World Tennis certification, as well as a successful pilot conducted at the LTA’s National Tennis Centre in London.
PlayReplay has established a strong and unique position in its field, as the only World Tennis Silver-certified system for indoor, outdoor, and real-time ELC.
PlayReplay will also install fixed systems in all indoor courts at the National Tennis Centre and the Lexus Nottingham Tennis Centre.
“We are excited to be working with PlayReplay to introduce line calling technology at the Lexus Junior National Championships and Lexus National Tour. We hope this will prove an important and innovative step in enhancing the tournament environment and help further deliver high-quality competition experiences for players, officials, coaches and parents at every level of the pathway” said Oliver Scadgell, LTA Managing Director, Tennis Development.
“We are incredibly proud to have been selected as partners in the inaugural introduction of ELC to junior tennis in Britain. We genuinely enjoy working with the LTA, whose long-standing tennis tradition and profound insights provide valuable input to our product development moving forward. We look forward to embarking on this partnership and elevating the game together with the LTA,” said Hans Lundstam, CEO of PlayReplay.
PlayReplay offers real-time electronic line calling (ELC), coaching tools, and analytics, enabling players to access advanced technology previously reserved for the highest professional tier.
The technology is transformational, bringing fair play to tennis while making the game more data-driven and interactive.
PlayReplay is the largest provider of fixed ELC installations globally, with previous partnerships including the USTA, Tennis Canada, DTB (Germany), and the Swedish Tennis Federation. Earlier this year, the USTA and PlayReplay announced a partnership to provide ELC across all hard court WTT events in the US for the next five years.
