LTA announces two new appointments
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The LTA is making two new appointments following the news that Stephen Farrow, Director of International Events and Professional Game, is leaving the LTA to take up a new role in tennis.
Digital and Events Director
Chris Pollard, currently the LTA’s Head of Strategy and Innovation will take up the new role of Digital and Events Director, as a member of the LTA’s Executive Team from February.
Chris began his career at Accenture where he worked as a consultant on the London 2012 Olympic Bid, before joining the London 2012 Organising Committee. After the London Games, Chris spent 6 years as an international sports and event consultant, where he developed the strategic and operational plans for the Asian Indoor & Martial Arts Games and the World Expo, and worked for a number of Sports Governing Bodies including the International Tennis Federation, the International Olympic Committee, the Football Association and Team Ineos. Chris joined the LTA in February 2019.
Chris will have responsibility for delivering the LTA’s major events programme, maximising the experience for players, fans and partners, and improving the visibility of the LTA’s portfolio of events. Alongside this he will also be responsible for overseeing the LTA’s digital transformation work, implementing digital projects that help deliver the tennis opened up strategy.
Head of Tennis Relations and Event Development
Chris will be supported by Caroline Lacy, currently Director of IMG Tennis, who will be joining the LTA in April in the role of Head of Tennis Relations and Event Development.
Caroline has worked for IMG since 1995 and has represented top international players on both ATP and WTA Tours as well as a number of leading British clients, including Tim Henman, Judy Murray, Jamie Murray and Laura Robson. She has extensive events experience and was previously Director of the ATP Champions Tour, and its flagship event, Champions Tennis at the Royal Albert Hall. She is a former junior GB international player.
Caroline will have responsibility for leading on the development of events at Nottingham, Eastbourne, Birmingham and The Queens Club. She will also lead on tennis relations, particularly with players and international governing bodies, as well as support for parents and players on the LTA’s Performance Pathway.