New food, beverage and wellness partners announced for the LTA’s 2026 grass court tennis season
• 2 minute read
The LTA is welcoming five new food, beverage and wellness partners for the 2026 grass court tennis season, delivering elevated experiences for fans across some of the biggest events of the summer.
The LTA is partnering with Singha Beer, Pimms, Walker’s Shortbread, and Cygnet Gin, expanding the food and beverage options for fans attending Britain’s most popular tennis events, including the HSBC Championships, the Lexus Eastbourne Open, and the Lexus Nottingham Open.
Singha Beer is brewed under licence by Shepherd Neame, Britain’s oldest brewer, who have now become the Official Beer Partner to the LTA and Official Beer Supplier to the HSBC Championships, Lexus Eastbourne Open and Lexus Nottingham Open in a landmark three-year partnership, with fans now able to enjoy a premium pint throughout the summer.
From Britain’s oldest brewer to one of Britain’s newest and fastest growing gin distillers, Cygnet Gin, the brainchild of Welsh opera star Catherine Jenkins, will introduce a bespoke “signature serve” cocktail created specifically for the summer of tennis. This will sit alongside a wider programme of premium hospitality and experiential activations designed to celebrate the intersection of British sport, craftsmanship and luxury.
Pimms is the quintessential taste of British summer and remains a favourite with tennis fans. The drink has been intrinsically linked with British summertime for years, so will once again be available at the HSBC Championships for fans to enjoy this June.
If fans fancy a sweet treat before enjoying a refreshing beverage, Walker’s Shortbread have become an official supporter of the HSBC Championships. The iconic red tartan will feature across the fortnight at the Queen’s Club, with spectators given the opportunity to purchase an exclusive shortbread hamper, including Walker’s new limited edition Tennis Shortbread Rounds. There will also be chances to win exclusive prizes, and to meet Walker’s Global Brand Ambassador, Andy Murray.
In addition to these food and beverage partnerships, Vital Proteins are joining as the official Collagen Partner to the LTA over a three-year period. Vital Proteins are a current partner of the US Open and produce premium collagen supplements designed to enhance youthful appearance and everyday wellness. There will be a chance for fans to sample their products at the HSBC Championships and Lexus Eastbourne Open.
Chris Pollard, Managing Director, Commercial and Operations at the LTA, said, “We’re delighted to welcome all our new partners as the 2026 grass court tennis season gets underway. These partners help us deliver premium events, invest in activities to widen participation and ensure that spectators can get the best possible experience wherever they are watching their tennis this summer. The new partnerships show the continued strength of the LTA’s events and tennis as a thriving sport.”
