New ATP Global Partners announced for 2026 HSBC Championships
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The LTA is announcing two major new ATP global partners for the 2026 grass court tennis season, as partners of the HSBC Championships at the iconic Queen’s Club in London.
The PIF and EQT partnerships with the HSBC Championships are part of their continued support for the ATP Tour and a number of ATP tournaments around the world.
PIF is the only global partner of both the ATP and WTA tours and is the official naming partner of the PIF ATP and WTA Rankings.
EQT have just become the first official private markets partner of the ATP Tour. The partnership builds on EQT’s first global sports sponsorship and its “Better Never Ends” brand platform, linking its belief in continuous improvement with the pursuit of progress in professional tennis.
Both have become official partners of the HSBC Championships from 2026 on multi-year deals. The partnerships reflect both the continued growth of the HSBC Championships and the strength of collaboration between the LTA and ATP Tour.
Their support of the tournament will allow the LTA to continue to invest in the event and other initiatives to deliver greater tennis participation across Britain.
