LTA SERVES CYMRU – Making a Difference
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Tennis Wales’ LTA SERVES CYMRU initiative, which is funded by the Anti-Racist Wales Culture, Heritage and Sport Grant for the Local Sector from Welsh Government, aims to diversify the sport by taking grassroots community tennis to minority ethnic groups.
What is the aim of the initiative?
LTA SERVES CYMRU aims to make tennis more accessible to communities who may never have had the opportunity to play before, or maybe never thought the sport was for them. It looks to break through some of the barriers that previously hindered the inclusivity of tennis. It’s all about having fun with friends, keeping mentally and physically fit, while learning new skills beyond the tennis court. Through the power of tennis, we want to help more children and young people build their self-confidence, community cohesion and knowledge around health and wellbeing.
How has this worked in practice?
We have offered religious venues, youth clubs, community venues etc free tennis equipment and activator training so sessions can be delivered within their venue.
We have also helped a cohort of activators through their LTA Level-1 course, with another Level-1 course on the horizon. As qualified Level-1s, they hope to inspire more people within their community to play, acting as role models in the sport.
In addition we have run tennis festivals that are inclusive for all, bringing children from different backgrounds together to celebrate diversity in tennis.