Tennis Scotland has announced a three-year partnership with Andy Murray’s AMC clothing brand
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Tennis Scotland Announces 3 Year partnership with Andy Murray’s AMC clothing brand.
AMC, the brand created by Andy Murray and Castore, will become Tennis Scotland’s Official Apparel Partner, including the GB National Tennis Academy at the University of Stirling.
It means the next generation of tennis players in Scotland will wear AMC and the brand will provide bespoke kit for the wider Tennis Scotland coaching team and staff.
Growing Commercial Partnerships
The deal is part of Tennis Scotland’s commitment to growing commercial partnerships with high-profile brands and to providing a legacy for the achievements of Andy Murray.
Andy Murray commented: “I am proud to be able to bring AMC and Tennis Scotland together. We’ve spent a lot of time creating and designing a premium range of tennis apparel, and I am excited to be sharing it with the tennis family in Scotland. We intend to support grassroots through the partnership and hopefully inspire more people to take up the sport.”
Blane Dodds, Tennis Scotland CEO said: “This announcement is a proud moment for Tennis Scotland. Andy has put Scotland on the world stage and it is hugely exciting for our next generation of aspiring players to be able to wear his AMC brand.
“We know many of our young players see Andy as a role model and his involvement with AMC is something we look forward to supporting in Scotland over the next three years. It is the start of an exciting year ahead for Tennis Scotland following more increases in participation and club membership, harnessing the talent within the performance programmes and increasing indoor provision.”
Pascal Lafitte, Castore’s Head of Team Partnerships, added: “We are delighted to be further cementing AMC’s presence in the British landscape through our partnership with Tennis Scotland. This is a key step towards our vision of becoming the number one British tennis brand. We can’t wait to see their national players and academy coaches wearing AMC kit when the tennis season is able to restart.”
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