Performance Coach Education and Development

A group of people standing on court in a circle holding tennis rackets and listening to a man speak

The Performance Coach Education and Development Team provide education, guidance and support for performance coaches, with the aim of building a continual supply of world class coaches at every stage of the performance pathway.

The team consists of a Head of Performance Coach Education and Development, Performance Coaching Pathway Manager, Performance Coach Development Manager and Performance Coach Education Coordinator. Across the team, they are working together to create a more transparent performance coaching career pathway, influence a new culture of coaching in GB, driven by the Performance Coaching Principles and offer continuous support and learning and development opportunities to coaches who are working with performance players on the Player Pathway.

The range of continuous professional development opportunities and formal education on offer are detailed below:

Performance Coach Development Programmes Performance Coach Development Programmes addremove

Developing Great Movers Programme

This programme is aimed at both performance coaches and strength and conditioning coaches working on the Player Pathway. It consists of six virtual workshops with post-workshop tasks and support. A pilot course was initially launched for RPDC and National Academy coaches in the autumn of 2021. We will aim to run courses annually, with the next  course taking place in spring 2022 via an application process.

10U Performance Coach Development Programme

This programme will be a 12-month learning journey, exploring best practice at this important stage of the pathway alongside in-situ support. This programme launched in September 2021 as part of the support on offer to the new network of Under 10 Performance Programmes, but we hope to offer it out more widely after its pilot year.

Player to Coach

The Player to Coach Programme is due to be launched in 2022 with the aim of supporting current British players with opportunities to develop a career in performance coaching, following their playing career. We want to keep some of our best players in the game so they can use the knowledge, experience and understanding that they have gained over years of commitment to playing the game. More information will be released in due course.

Individual Coach Development Programme

This programme takes an individual approach with coaches, taking into account their existing practice and associated knowledge, skills and experiences. It aims to prepare and support their learning and development, with both their current and anticipated future needs. Performance coaches are identified through development needs in the Player Pathway.

Female Performance Coach Engagement Programme

This bespoke performance programme targets high potential female coaches, who are looking to progress in performance coaching. The programme features tailored support from specialised mentors, as well as creating opportunities and exposure to the LTA Player Pathway. Coaches will connect through performance focused workshops where they can share ideas and discuss best practice, whilst establishing a future network of support.

Formal Qualifications Formal Qualifications addremove

Level 4

The Senior Performance Coach qualification is aimed at coaches who have genuine aspirations to progress in performance coaching and wish to gain the required competencies and knowledge to develop international level 14 and under junior players.

Level 5

Launching in spring 2022, this new programme will be aimed at coaches completely invested in performance and working full-time with players on the Player Pathway. More details will be shared by the end of 2021.

Performance CPD Performance CPD addremove

Performance CPD Workshops

Targeted performance content delivered face to face and virtually throughout the year.

Awareness of Standards Awareness of Standards addremove

These bespoke workshops are held at key tournaments both domestically and internationally across all junior age groups. These events offer coaches the opportunity to undertake a learning programme based around observations of some of the best juniors in the world.

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Performance Coaches Institute

The Performance Coaches Institute is an online platform of learning specifically designed and tailored for performance coaches. This innovative area allows coaches to learn remotely by completing online modules that link back to the 6 Performance Coaching Principles. The principles drive the content we develop and produce on the Institute. You can access the Performance Coaches Institute if you are a level 4 or 5 Accredited+ coach. 


We run monthly Webinar Wednesdays, as well as additional sessions, with UK based and international experts, offering coaches an opportunity to listen-in live and post questions in the comments section of the platform to add to the conversation.

Virtual Roundtables

These virtual sessions provide performance coaches with the opportunity to come together online and participate in a structured and themed discussion around a number of performance tennis topics. This will allow the participants to network, as well as benefit from the shared skills, knowledge and experience of the group, on one specific topic – without having to be in the same room.

Mentoring Mentoring addremove

A joint strategy with the Coach Development and Support team, LTA Coach Mentoring helps coaches achieve their personal, professional, and career goals. It aims to offer bespoke and more tailored professional development, going above and beyond 'off-the-shelf’ CPD opportunities. Mentoring is open to all levels of LTA Accredited coaches and is a chance for coaches to reflect on where they are now, set personalised development goals for the future, and work alongside one of 54 trained industry experts to help them achieve these goals.

The Performance Coach Representation Group

The Performance Coach Reps were put together in March 2021 as a channel for coaches to voice their thoughts and opinions in and around performance coaching in the UK. They are a contact for coaches who will listen to the collective views of others and communicate these to the LTA on a quarterly basis. We have a team of 10 reps on board and below you can find the coaches that make up the group, with a bit of background on them. You can get in touch with any of the reps by emailing

Graeme Adams Graeme Adams addremove

Graeme has had a long and varied coaching career in both commercial and members clubs as Warwickshire County Performance Officer and as the Director of a High Performance Centre. 

Over the course of his coaching career he has worked with dozens of the country’s top junior players, most notably with Daniel Evans from 8 to 13 years old. Many others have gone on to have a professional tennis career or to play in the US College system.  

Graeme has an extensive knowledge of tennis as a player and a coach. With this wealth of experience there aren’t many coaches he hasn’t met either in a professional capacity or on the other side of the net!

Craig Allen Craig Allen addremove

Where Craig coaches: Kent Tennis Lead County Coach and Oxshott Village Sports Club, Surrey

Years working in performance coaching: 25

Key players worked with: Lewis Burton, Sean Thornley, James Langford, Thomas Wright, Sasha Hill

Coaching highlight: Lewis Burton reaching final of Junior Wimbledon Doubles, Thomas Wright winning Winter Nationals

Martyn Bray Martyn Bray addremove

Where Martyn coaches: David Lloyd Bristol

Years working in performance coaching: 30

Key players worked with: Emily Webley-Smith, Laura Sainsbury, Claudia Hallsworth, Hannah Davies, Aryana Bartlett, Izzie Britton, Sophia Kovacheva, Janes Vincent, Luke Hooper

Coaching highlight: Coached three of the four Avon girls who were U10 National county team Champs from age 7 and still coach them at 13

Anna Britton Anna Britton addremove

Simone Marcantonio Simone Marcantonio addremove

Where Simone coaches: Bolton Arena Tennis Academy 

Bio: A performance tennis coach and hitting partner for WTA players, I worked in Italy and Spain, and I am currently Head Coach at Bolton Arena Tennis Academy

Years working in performance coaching: 9

Key players worked with: Peter Alam, Billy Blaydes (Wimbledon Junior Qualified), Freddy Blaydes, Jonah Gethin, Kyle Hughes 

Coaching highlight: My coaching career started in Italy, here I had the possibility to stay on court as a hitting partner for a top 150 WTA player, I also coached many Tennis Europe players and ITF players. I decided to move to Spain and I had the chance to work with some of the best Junior players in the world and stay on court with many ATP players. I am now at Bolton Arena working with some of the best U16 and U18 players in the country.

Sam Mills Sam Mills addremove

Where Sam coaches: Stirling National Tennis Centre and completing an MSc in Sport Management at University of Stirling

Years working in performance coaching: 14

Coaching history: Delgado & Lee Pro Tennis Academy (Bisham), Bradfield College,  Australian Tennis Academy, Virgin Active Brighton High Performance Centre, Pavilion & Avenue Tennis Club

Coaching highlight: Creating successful junior development pathways that have over the years helped four players to become UK No.1 and numerous players to achieve top 10 national age group rankings.

James Pankhurst James Pankhurst addremove

Where James coaches: Team Bath Tennis Academy

Years working in performance coaching: 22

Key players worked with: Every player!

Coaching highlight: The highlight of coaching for me is helping a person to achieve something they weren't sure they could do. 

Candy Reid-Harrop Candy Reid-Harrop addremove

Where Candy coaches: David Lloyd, Southampton and Surrey County Teams

Years working in performance coaching: 11

Key players worked with: Mia Zhou, Surrey U18 girls, Surrey U11 girls, Josh and Jesse Abu, Anya Nelson and Yannik Alvarez USA

Coaching highlight: Orange Bowl/Eddie Herr, Winning Gold Ball in USA - USA National Team Champion

Adam Wharf Adam Wharf addremove

Steve Whelan Steve Whelan addremove

Where Steve coaches: David Lloyd Hatfield / Buckinghamshire County Coach

Years working in performance coaching: 18

Key players worked with: I have been lucky to share a court with several players who have become full-time professionals such as Liam Broady, Adam Jones, Morgan Cross and many more.

Coaching highlight: Being part of the Player Pathway that has helped several players reach national and international rankings.

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