She Rallies

Since the launch of the She Rallies Ambition, we have made positive progress across all areas of the game.

In June 2025 the LTA announced a significant uplift in women’s prize money levels for 2025 and a commitment to equalising the prize money at its men’s and women’s events at the HSBC Championships (at The Queen’s Club) and the Lexus Eastbourne Open, no later than 2029.

As a result, the events will be providing not just the same experience for fans and players, but a move to true equal prize money over time for the players involved.

Through initiatives such as Prime Video LTA Youth Girls, following Emma Raducanu’s incredible US Open victory, we have broken down barriers for young girls, supporting 10,000 new girls to try tennis for the first time. Tennis remains one of the most gender balanced sports for children and female participation is higher across all frequencies of play than it was three years ago.

We have trained more women to take up roles in tennis and padel, helping to build a workforce that better represents the players on court. At the same time, we have supported all coaches to create more inclusive environments, ensuring that women and girls feel truly welcomed in all aspects of the game.  

At the elite level, we have continued to elevate the visibility of women’s tennis, hosting world-class events such as the Billie Jean King Cup Finals in Scotland and bringing elite women’s tennis back to London with a new WTA 500 tournament at The Queen’s Club. These moments are crucial in inspiring more women and girls to pick up a racket and play.

We believe that sport can be one of the most powerful platforms for promoting gender equality and empowering women and girls. However, despite the progress made, and tennis’ position as a leader on gender equity in sport there is still further to go to meet our ambition to make tennis and padel truly gender balanced in every respect.

Fewer women than men play the game; there are fewer women than men in the on-court workforce; and women in tennis are sometimes less visible in leadership roles, broadcast and social media.

We also know that women are more likely to have caring responsibilities, they are more likely to be subjected to negative stereotypes, and they are more likely to be inactive resulting in poorer health outcomes. These are just some of the challenges which women are more likely to face and they are not specific to tennis, which is why we must work across the sport sector to tackle them.

This next phase of our She Rallies plan will continue to drive meaningful change and progress towards our ambition, demonstrating our commitment to gender parity in our sport.  

To achieve this our focus remains on delivering impactful initiatives that create lasting systemic change, ensuring a more inclusive and equitable future for women and girls in tennis and padel.

We will continue to focus on our three key themes:

• Visibility – continue to improve the profile of women’s tennis and padel, on and off the court, including in leadership roles, ensuring women are valued and celebrated across all levels of the game.
• Participation - continue to reduce the gender gap across all frequencies of play for adults and juniors.
• Workforce - inspire and enable a growing workforce of women, and educate allies, to empower women in all roles across our sport.