Big Tennis Weekends (BTW) is an initiative to help tennis venues attract new people from the local community and encourage families to try tennis for free.
Each year over a thousand venues sign-up to run LTA Big Tennis Weekends with over 85,000 people coming along to experience their local tennis club; but most importantly 58% of these attendees decide to join the club and play tennis more regularly following their experience. As a result, many venues run more than one LTA Big Tennis Weekends event each year to capitalise on the positive impact they have in attracting new members and new players onto the coaching programme.
Clubs can run their BTW anytime of the year and there are no national dates to align to as in previous years.