Spotlight on Volunteers: Matt Trevail
• 2 MINUTE READ
This month's spotlight feature focuses on how Matt Trevail, a club membership secretary used ClubSpark and Great British Tennis Weekend (GBTW) open days to attract new members to a small club in Guildford, Surrey.
Matt talks to us about increasing membership:
How we used ClubSpark and the Great British Tennis Weekend to increase membership
“I’m the head of tennis at both a large and small club, and I have volunteered as the membership secretary at Shalford Tennis Club since 2009. It’s the club I started at when I was five and I set up the coaching scheme here when I was at university. I became membership secretary because I’m here every day and know most of the members, so it’s easy for me to do the role.
“It used to be such a long process for the members from giving a cheque to me, then going onto the treasurer and getting it banked; it would take up to a month for the membership to start. Now that we are using ClubSpark for membership, it takes just a day. It took quite a while to set up ClubSpark as it’s so much more detailed than other booking systems, but members can now book courts online and I don’t have any forms to deal with any more. It’s a million times better than our old system and has really made a difference.
“This year I’ve managed to bring in an extra 75 members – 25 through discount offers at our Great British Tennis Weekend event – and £2,500 of fees, which is a big deal for a club with three courts.”
Matt’s five top tips to increasing membership
- Use ClubSpark and save on administration time
- Ensure the coach is on the committee
- Work closely with the committee
- Represent all members’ interests
- Offer discounts at open days.
