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Social media


Social media can be a very positive medium that informs, updates and creates a good public image for a player and builds your own personal profile and brand. It’s your opportunity to share your story directly with fans and create a profile that can positively influence your commercial value with brands. When used incorrectly however, it can offend others and create a negative view of a player, as well as attract bad publicity.

The LTA has social media accounts including Instagram @LTA, Tik Tok @LTA, Facebook at LTA – Tennis for Britain, YouTube at LTA and X @the_LTA. Through these channels we aim to show that tennis is a sport for everyone with the aim of inspiring more people to get into the sport.

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