TAG Heuer

Synonymous with high-performance luxury, TAG Heuer challenges existing limits, daring to defy conventions through a unique vision of watchmaking. TAG Heuer has an unrivalled sports timekeeping pedigree going back more than 160 years and believes that victories in life result from the choices we make every fraction of a second.

With a passion for action embodied by bold figures throughout each one of the universes, TAG Heuer already work with some of the most explosive, stylish talents in tennis. Ambassadors include double Wimbledon champion Petra Kvitova, Canada’s rising stars Denis Shapovalov and Felix Auger-Aliassime, the big-serving American Frances Tiafoe, and Australia’s number one, Alex de Minaur. These champions show time and again what it means to live by the mantra #DontCrackUnderPressure.