LTA to broadcast Billie Jean King Cup live on TikTok in UK first

16/04/2021

| Federation Cup

This weekend’s Billie Jean King Cup Play-Off between Great Britain and Mexico will be the first ever live sporting event to be broadcast on TikTok in the UK.

The Billie Jean King Cup is the world's largest international team competition in women's tennis. More than 100 nations have played in the tournament this year – the LTA, the home of tennis in Britain, has teamed up with TikTok to bring the match to users across the UK.

TikTok and the LTA want to bring fans closer to the action to virtually support their favourite British stars. Not only will this be a nail-biting tie for fans, it's also the first-ever live sporting event broadcast on TikTok in the UK.

Here's how and when you can tune in:

  • The first match will take place on Friday 16 April at 2pm - 5pm BST on the official @LTAchannel
  • The first singles match will start on Saturday 17 April at 11.30am - 3pm, and 4.10pm BST on the official @LTA channel

Leading the Brits this weekend is Heather Watson, who has been a part of 35 British Billie Jean King Cup squads – putting her sixth in the all-time list for most Billie Jean King Cup squads made by a British woman. She's also a brilliant TikTok creator who regularly shares hilarious comedy sketches and created her own 'Quarantine Triathlon' training in lockdown!

This year tennis has found a home on TikTok, with over 3.2 billion views of #tennis video content. The LTA  share everything from best tennis bloopers  to fitness livestreams and even new trends like tennis themed yoga.

This weekend's match action will also be broadcast live across the LTA website and YouTube channel, as well as across the BBC on red button and iPlayer.

Back the Brits

Keep up-to-date with all the British players by following the LTA on TwitterFacebook and Instagram.

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