Sponsors of the LTA | Lawn Tennis Association | Tennis in Britain


We’re the first ever Lead Partner of British Tennis making us the sport’s biggest sponsor. Our partnership began in 2009 and through our support we’ve helped to grow the sport in the UK.

As a financial services company, we’re all about helping people in the UK get ready for retirement. We want to do the same for tennis by helping people get ready to take part, play and compete.

Our sponsorship crosses all levels of the game, from nurturing young talent through our Aegon FutureStars programme, encouraging amateur participation through tournaments such as the Aegon County Cup, helping professional players reach further potential through the platform of the Aegon GB Pro-Series and supporting top players through our national Davis and Fed Cup Teams.

We’re also a big part of the British grass-court season through our sponsorship of five major world-class tournaments: the Aegon Championships, Aegon Nottingham Open (two tournaments), Aegon Birmingham Classic and Aegon Eastbourne International.

You can find out more about how we’re investing in British Tennis on our own Aegon tennis website or follow us on Twitter and Facebook where you’ll hear first about competitions and giveaways and see how you fare when you take on our tennis robot – the Servinator. 

BNP Paribas

BNP Paribas logoAs one of the world’s leading banking and financial services groups, BNP Paribas is proud to be an Official Sponsor of British Tennis.  Our sponsorship agreement with the Lawn Tennis Association is part of our ongoing commitment to the United Kingdom as a major centre for BNP Paribas and as the world’s No. 1 tennis sponsor.

Like every relationship we build, our commitment is unwavering.  Throughout the world, for over 40 years, the bank has come to support tennis at all levels.  From Grand Slams and International team events through to wheelchair tennis and grass roots, BNP Paribas has built up an association with tennis that embodies its own values such as commitment, ambition, and responsiveness. 

Our sponsorship of British Tennis reinforces the scope and scale of this deep relationship we have with the sport around the world.

Highland Spring

Highland Spring logoSince 1979, Highland Spring has been bottling pure water, carefully drawn from our protected organic source in the Ochil Hills of Scotland. We are now the UK’s leading brand of bottled water and take huge pride in ensuring that our water is enjoyed just as nature intended.

We are committed to forging a link between active sports and good hydration. As Official Supporter and Official Water Supplier to the LTA, we ensure that players and officials are kept hydrated during all major LTA events.

As pioneers of kids’ bottled water, Highland Spring strives to get more children to adopt better hydration habits and participate in active sport. Our LTA Mini Tennis sponsorship is an opportunity to inspire more children between 3 and 10 to take up tennis.


Nike Swoosh logoNike has been providing superior product innovation to the world’s top men’s and women’s tennis players for over half a century and we are proud to bring that same level of innovation to British Tennis as Official Sportswear Partner to the LTA.

Nike supports all of the major grass court events and is heavily involved in junior elite competitions throughout the year at domestic and international level through the Nike Winter National Tour Finals, Nike Junior Internationals and the Nike Junior National Championships. Nike also provides apparel for all GB teams, including junior age groups, disability teams and our Davis Cup and Fed Cup teams.

Your all-access pass to new product, videos, photos, athlete interviews, contests and more is waiting at Nike Tennis. "Like" us on Facebook today! 


As one of the world’s leading Information Technology, Consulting and Business Process Services companies, Wipro is thrilled to be the Official Digital Technology and IT Services Partner of LTA. Wipro has partnered with the LTA to power their participation and high performance strategy that aims at motivating people to play more tennis more often - thereby helping build the future of British Tennis.

Our focus is centred around customer experience through the intersection of strategy, design and technology. We put our customers at the heart of everything we do, deliver winning business results through our deep industry experience and help our customers Do Business Better. 

Follow us on Facebook and Twitter or visit us at www.wipro.com


In the late 1990s Viña Anakena was founded  in Alto Cachapoal, at the foothills of the Andes Mountains with the goal of crafting elegant, innovative, and distinctly New World wines that reflected their origin and Chile’s potential as a producer of world-class fine wines.

Convinced that high quality were synonymous with distinction, the founders visited the world’s most renowned wine regions to learn the latest viticultural and enological techniques and bring them home to Chile along with most up-to-date technology for crafting fine wines. In 1999, they planted their first vineyard in Alto Cachapoal and built the Viña Anakena winery, leaving no detail to chance.

Now, in 2016, Anakena is launching in the UK and proud to be working with The LTA to help establish their presence in the UK market.


Babolat logoBabolat, one of the world’s leading tennis equipment brands, joined the LTA’s commercial programme in 2009 and recently extended their partnership for a further four years.

As the Official Equipment Supplier to the LTA, Babolat provides technical, product and stringing support across the organisation.

Babolat have a long heritage in stringing services, and are the Official Stringers of the Aegon Summer Grasscourt events.

Babolat has built relations with some of the world's best players, including Rafael Nadal, Jo-Wilfried Tsonga and Na Li, as well as several talented British players including Johanna Konta, and Dom Inglot. 

For more information, please visit www.babolat.com


Benenden are extremely proud to sponsor the Lawn Tennis Association's Tennis Festivals. As the UK’s most trusted healthcare provider we’re pleased to link our aim to help more people look after their health and wellbeing, with the LTA’s inspiring mission to deliver fun, local tennis competitions.

As a mutual society our members are at the heart of everything we do. We bring first class discretionary healthcare services to a community of around 900,000 people, offering affordable, healthcare to families throughout the UK. Though our 110-year heritage was founded on the provision of low cost healthcare, today we look after much more than just your health through our range of products and services such flexible travel and home insurance.

Not only does our partnership with the Lawn Tennis Association reflect our desire to support healthy, happy lives nationwide it also shows our commitment to becoming the UK’s leading health and wellbeing mutual community.

To find out more, visit the Benenden website.


Play tennis. Get rewarded.

bounts is the fastest growing exercise rewards app in the UK and are proud to be the official rewards partner of British Tennis. The FREE app encourages people to get active and participate in challenges to unlock rewards.

bounts will play a major role in the focus on retaining and rewarding participation in tennis and will be used to inspire an active nation through tennis challenges and events around the country.

Play for points and start earning rewards with bounts today!


Looking for a scent to make you stand out from the crowd? Dove, the UK’s number one skincare deodorant brand, are excited to launch their NEW Go Fresh Pear & Aloe Vera anti-perspirant deodorant.

This unique variant delivers a crisp, light, premium fragrance and is the perfect way to freshen up this summer.

As well as providing 48 hours sweat and odour protection, this product contains ¼ moisturising cream to nourish and care for your underarm skin. So show off your underarms at the tennis and stay feeling fresh, dry and confident with an anti-perspirant deodorant that leaves your underarm skin feeling softer, smoother and even more beautiful!

Dove are proud to be the Official Supplier to British Tennis, supporting Ladies Day at the Aegon Open, Classic and International events this summer. Players, match officials and spectators alike will be able to experience the unexpected freshness of new Dove Go Fresh Pear & Aloe Vera antiperspirant.

Make sure you visit us in-ground for exclusive gifts and giveaways to make your day at the tennis extra special.

Follow Dove on:


Since 1961, Häagen-Dazs has been making ice cream like no other. The vision of our founder Reuben Mattus was to make the best tasting ice cream in the world using only the highest quality ingredients. Every Häagen-Dazs flavour is created from a base of 100% real milk & cream, free-range egg yolks and contains a minimal amount of air to create the perfect texture.

Häagen-Dazs is proud to be the Official Ice Cream supplier to the elite LTA events. As the luxury ice cream brand of choice for both Wimbledon and British Tennis, there’s no better way to indulge yourself whilst enjoying moments of sporting greatness on the court!

For more information, visit the Häagen-Dazs website.  

Follow Häagen-Dazs on:

La Manga Club

La Manga Club is proud to announce that it is at the forefront of developing Britain’s new generation of tennis stars after sealing an exciting new partnership and becoming a Lawn Tennis Association overseas training base (LTA) until 2016.

The likes of Andy Murray, Laura Robson, Tim Henman and Elena Baltacha have all used our award-winning facilities in recent years and Britain’s top tennis stars present and future will all be able to enjoy the venue’s first-class facilities under this agreement, while also attracting British amateur and social tennis players for holidays and academies.


Moët & Chandon

Moet & Chandon logoAbout Moët & Chandon

Moët & Chandon is the champagne of success and glamour since 1743. Renowned for its achievements, firsts and legendary pioneering spirit, Moët & Chandon is the Maison that introduced champagne to the world. Synonymous with the most venerable of traditions and the most modern of pleasures, Moët & Chandon has celebrated life’s most triumphant moments with grandeur and generosity for nearly 270 years.

The Champagne of Victory

Moët & Chandon’s heritage is rooted in an appreciation for shared celebratory moments, the pursuit of success and quality, and a taste for challenge. Whether celebrating personal athletic accomplishments or sponsoring the world’s most glamorous athletic competitions, Moët & Chandon is an icon of victorious achievement in sports.


Nature Valley

Nature Valley logoNature has been our inspiration since 1975. That’s why all our bars are made with great tasting ingredients like natural peanuts, almonds and wholegrain oats. And as the No. 1 Global Snack Bar Brand*, we are committed to creating great tasting snacks that people love as well as making them a great on-the-go snack for any adventure.

Nature Valley are proud to come on board as the official snack bar of choice of British Tennis, who share our love for getting people outdoors in nature and inspiring an active nation.

Nature Valley will be supporting and sampling the new protein bars across all of the elite grass court summer events  as well as the LTA mass participation events across the nation to be an active partner of the grassroots tennis journey.

Experience life the Nature Valley™ way!

For more information, visit the Nature Valley Website

Get involved on Facebook and Twitter!

*EuroMonitor Global Snack Bar Report 2015


Peugeot logoThe PEUGEOT brand can trace its roots back to 1810. It was in 1890 that it began producing combustion-engine automobiles. Since then, over 65 million vehicles have been produced. Demonstrated through its Brand signature ‘Motion & Emotion’, PEUGEOT is present in 160 countries, has 10,000 franchises.

Peugeot has had an involvement in tennis for more than three decades. Its recent partnership with the ATP world tour shows the engagement of the brand in achieving a world vision of tennis sponsorship.

Indeed, PEUGEOT sponsors ATP World No.1 Novak Djokovic, as well as David Ferrer, Juan Martin del Potro, David Goffin, Jeremy Chardy, Benoit Paire, Tommy Robredo and Gilles Simon among its ambassadors and is proud to share tennis 'values of performance, innovation and elegance.

It was therefore natural for PEUGEOT UK to extend this partnership with the British tennis by becoming the “Official Car” of British Tennis.

Follow Peugeot on:


Pharmaton is proud to deliver the Ready To Play campaign, which encourages parents to get their children interested in playing tennis from a young age.

Pharmaton has worked with Leon and British Tennis to film a series of 10 videos that are fun, easy to follow, suitable for all ages and will help teach your children some basic skills that will prepare them for the game of tennis. And the best bit, they give you the perfect excuse to play with your children.

The videos are a great way to inspire children to have fun through sport, as well as helping improve their physical and mental capabilities. Practice enough and your little ones could become the tennis stars of the future.

So stay ahead of the game and get involved in our Ready To Play campaign now.

Pharmaton Vitality Capsules are clinically proven to relieve tiredness and restore vitality. They also enhance mental and physical performance. Containing a special blend of vitamins and minerals, including the unique G115 ginseng extract, Pharmaton Vitality capsules effectiveness are supported by over 30 clinical studies.

When going through temporary periods of fatigue, they work with your body’s natural metabolism to relieve fatigue and restore vitality, and also keep you mentally and physically alert. They can be taken every day for up to 12 weeks.

(For the relief of temporary periods of fatigue. Always read the label.)


is perfect if you're trying to eat healthier as part of an active lifestyle, watching your weight or if you want some meat-free meal inspiration.

Plus products like Quorn Mince are a healthy source of protein* that still allows you to enjoy all your favourite meals. Quorn products have the taste, appearance and texture of meat, perfect if you want meat free meals or are thinking of creating healthier versions of your favourite everyday meals.

Quorn is proud to deliver the Quorn Family Tennis Cup, which provides families the opportunity to take part in fun, informal tournaments at their local LTA venue.


 *Protein contributes to a growth in and maintenance of muscle mass



RadoRado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. The brand philosophy “if we can imagine it, we can make it” is what drives Rado to continue innovating, to never stop challenging.  Dedication, determination and the will to succeed are in the DNA of the brand, making Rado the perfect partner for tennis.

In a sport where matches can last for hours as they turn into an epic battle of wills, Rado precision timing systems ensure that every second counts and nothing is missed. Time can be the factor that makes or breaks a champion. 

Rado is proud to be the Official Timekeeper to the LTA.


Ricoh logoRicoh is a trusted technology leader that enables organisations to be ready for the changing workplace by improving ways of working, collaborating and information sharing to deliver tangible financial returns.

In the UK, we work with organisations of all sizes; from large multi-nationals to entrepreneurial start-ups to effect modernised workflows, optimal document efficiencies and sustainable, scalable solutions that will empower workers to deliver to the best of their ability.

Our partnership with the LTA and other sporting commitments reflects our desire to lead and inspire change; to challenge the status quo, believe in improvement and raise the bar of expectation.


Rodda's Cornish Clotted Cream

Strawberries. Cream. It’s amazing how those two words make you think of British tennis. That’s why, at Rodda’s, we are so proud to be The Cream of British Tennis.

British Tennis has given us some amazing memories over the years, and at Rodda’s, we think memories really matter. You can dollop our luscious Cornish clotted cream over summer strawberries. You can crown your cream tea scones. You can slowly melt it over your favourite hot pud. But whatever you do, we think you should share it with family and friends – because that’s what memories are made of.

If you’re wondering why we care so much about our cream, it’s because we’ve been perfecting the art of making it for 126 years. But then, as every tennis player knows, it’s important to practice.

We’ll be there at all the events we’re sponsoring, and we’d love you pop by and say hello. Then you’ll be able to enjoy the Rodda’s experience with us.

In the meantime, watch our little film and let Eric Rodda tell you our story himself (he’ll make you appreciate clotted cream and shoes …)

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