Following the re-launch of their website, in October 2008, Rainford Tennis Club decided to set up Facebook and Twitter pages to help communicate with their members, raise awareness of the club and to increase traffic to the new site.
Why did they to do it?
More and more businesses are using social media to communicate with existing and potential customers. As the club was working towards a Tennis Clubmark, they needed to appear professional and well-organised both on and off the court.
They wanted to increase membership and numbers on the coaching and competition programmes and felt that online marketing would help them achieve this.
How did they do this?
Creating a Facebook and Twitter page is very easy and best of all, it’s FREE.
Several club members were made responsible for keeping the pages up-to-date and to ensure that all information online is consistent and regularly updated.
Facebook was used to promote content on their website and to notify followers of upcoming events. This turned out to be a more effective way of communicating with members, as people might not check their emails regularly, but they do always check their Facebook.
The club now has over 300 followers on Facebook and Twitter, and the new website has received over 100,000 hits in the last twelve months.
Rainford Tennis Club is now able to communicate directly with the hundreds of people on Facebook and Twitter, promoting tennis coaching, competitions and social events throughout the local community.
Club members and the local community can now go online to see how teams and players are getting on in competitions, regardless of where they are in world.
On court, there has been a huge increase in the number of people playing tennis at the club. The membership doubled last year and has dramatically increased the number of young people attending coaching and competitions. The club is more popular than ever within the local community, and is even attracting new members.
Facebook is a great way of communicating with your members, publicising programmes and increasing club and session attendance. It’s free to do, so why not give it ago?
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