LTA Big Tennis Weekends 2020

2019 Nature Valley Big Tennis Weekends high five image

LTA Big Tennis Weekends is an initiative to help tennis venues attract new people from the local community to come and try out your venue at fun and welcoming open days.

We coordinate a country-wide marketing campaign to raise awareness of the LTA Big Tennis Weekends, particularly encouraging families to try tennis for free. This alongside free marketing materials to help your club promote the open day locally can significantly help you to raise awareness of your tennis club in the wider community.

Each year over a thousand venues sign-up to run LTA Big Tennis Weekends with over 85,000 people coming along to experience their local tennis club; but most importantly 58% of these attendees decide to join the club and play tennis more regularly following their experience. As a result, many venues run more than one LTA Big Tennis Weekends event each year to capitalise on the positive impact they have in attracting new members and new players onto the coaching programme.

Reasons to run LTA Big Tennis Weekends

  • A proven route in helping tennis venues to attract new members and new players to your coaching programmes
  • Take advantage of a national marketing campaign to get more people playing tennis
  • Help raise awareness of your club in the local community
  • Free marketing resources to help promote your LTA Big Tennis Weekends open day.

Dates and sign-up

LTA Big Tennis Weekends open days can take place at any point throughout the year from April onwards, and venues can run as many open days as they wish (the more the better!). Venues with outdoor courts typically have the most success in running their LTA Big Tennis Weekends open days during the spring and summer months, but for venues with indoor courts or floodlights there is no need to be limited to just this period!

The national LTA Big Tennis Weekends are the 16 & 17 May, the 18 & 19 July and 26 & 27 September 2020. These are the dates that we will focus most of our marketing and promotional support and therefore encourage venues to consider holding their open days on these dates to maximise the impact of the national campaign. 

You can sign-up online from the 10 March 2020 by following these simple steps:

  1. Go to the ClubSpark website
  2. Login to your ClubSpark account or register if you don't have one
  3. Click Admin and go through to the Events Module
  4. Click Create new and select LTA Big Tennis Weekends from the types of events

LTA Big Tennis Weekends will close from the 2 November 2020 for the winter period.

LTA Big Tennis Weekends Resource Packs

As a LTA Big Tennis Weekends venue, you will receive a free promotional resource pack to help you plan, promote and run your event. This resource pack will include: 

  • 5 x branded volunteer T-shirts
  • 1 x personalised banner (made from recyclable material & 100% recyclable after your event)
  • 500 x personalised postcards
  • 20 x personalised A4 posters
  • And other resources to help run a fun open day!

The banner, postcards and posters will be personalised based upon the information provided during the ClubSpark LTA Big Tennis Weekends sign-up process.

Each venue will receive one full LTA Big Tennis Weekends resource pack for the first open day published and a further top-up resource pack (which does not include the T-shirts) for each subsequent published event.

Receiving your Resource Pack

It is important to note that there are fixed dates when we distribute the LTA Big Tennis Weekends resource packs, and it is therefore essential that you publish your open day on ClubSpark by the respective deadline dates to ensure that you receive your resource pack ahead of your event. The table below outlines the timeframes for when you need to register and publish your LTA Big Tennis Weekends open day on ClubSpark and the date you can expect to receive your pack.

You will not be sent a resource pack if you registered your open day too late to receive your pack in time for your event. 

Monthly Fulfilment Window Will include BTW events published in following date range* Deadline for Monthly Fulfilment Window Resource Pack will arrive at venue no later than
March (1) 2020 1 March 2020 to 10 March 2020 10 March 2020 27 March 2020
March (2) 2020 11 March 2020 to 31 March 2020 31 March 2020 17 April 2020
April (1) 2020 1 April 2020 to 15 April 2020 15 April 2020 30 April 2020
April (2) 2020 16 April 2020 to 29 April 2020 29 April 2020 14 May 2020
May 2020 30 April 2020 to 31 May 2020 31 May 2020 15 June 2020
June (1) 2020 1 June 2020 to 15 June 2020 15 June 2020 30 June 2020
June (2) 2020 16 June 2020 to 30 June 2020 30 June 2020 14 July 2020
July 2020 1 July 2020 to 31 July 2020 31 July 2020 17 August 2020
August 2020 1 August 2020 to 31 August 2020 31 August 2020 15 September 2020
September 2020 1 September 2020 to 30 September 2020 30 September 2020 15 October 2020

*Date you register & publish your event on ClubSpark, not the date of your open day.

Example: Venue X is planning to hold a BTW Open Day on Saturday 18 July 2020 to correspond with one of the BTW national promotional dates that the LTA stages.

In order for Venue X to receive their resource pack in time, the latest date that they could publish their event on ClubSpark is the 30 June 2020. The pack would be delivered in the June (2) Fulfilment Window and Venue X would receive the pack by no later than the 14 July 2020.

If Venue X wished to have more time to use their promotional resources ahead of their open day, they could publish their event on ClubSpark earlier in the year to correspond with one of the earlier Fulfilment Windows. However, if Venue X published their event on 1 July 2020 they would miss the July Fulfilment Window and would therefore not receive a resource pack ahead of their event on the 18 July.

Additional marketing resources

If your venue would like to order additional LTA Big Tennis Weekends promotional resources, this can be done through My Tennis Toolkit. If you have missed the delivery deadlines outlined above, then My Tennis Toolkit might help you access hard-copy resources in time for your event (although it isn’t free). If you would like additional materials or different personalisation of your resources, then My Tennis Toolkit can help you achieve this. 

My Tennis Toolkit also provides you with access to free digital formats of the LTA Big Tennis Weekends promotional resources to help you promote your event through your website or on social media. 

Contact us

For any enquiries regarding LTA Big Tennis Weekends, please contact our LTA Services Team.