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The Lawn Tennis Association (LTA) today announced a four year extension to its partnership with Highland Spring, the UK’s no.1 bottled water brand.
The new arrangement, which will begin in January 2014, will see Highland Spring continue as an LTA Official Partner and further their commitment to supporting junior tennis through their sponsorship of the LTA Mini Tennis programme, with on-pack promotions and investment into ‘National Mini Tennis Month’ which takes place in April 2014. In addition, Highland Spring will continue as the Official Water of the Barclays ATP World Tour Finals through to 2015.
Highland Spring were the first brand to join the LTA's revamped commercial programme in 2008 and their association with the sport has grown as a Gold Partner of the Barclays ATP World Tour Finals and their support of Mini Tennis allowing the programme to be enjoyed by more than 110,000 children in 1,500 locations across the country.
Simon Oldham, Highland Spring’s Commercial Director commented: “We’ve long been a supporter of British tennis and we’re delighted to have extended our sponsorship agreement with the LTA. From encouraging youngsters to pick up a racquet for the first time through the Mini Tennis programme to supporting the elite of the game at the Barclays ATP World Tour Finals, the partnership provides us with an ideal platform to promote our commitment to healthy hydration.”
LTA Commercial Director, Lawrence Robertson, said: "Highland Spring and tennis is such a natural fit for the UK's No.1 water brand and I'm delighted that we can extend our association with such a great partner. Our involvement with Highland Spring offers us reach into millions of homes across the UK as we continue our work to get more people playing tennis."
Chris Kermode, Managing Director at the Barclays ATP World Tour Finals added: “Highland Spring has been a great supporter of British Tennis in recent years. Not only supporting the grass roots of the sport but elite competition like the Barclays ATP World Tour Finals. We're delighted that such a well-loved British brand is able to continue its support of this event and the sport in general."