Today Serena Williams has rewarded over 100 girls from the London 'Nike Training Club (NTC) schools network who have completed the most workouts in their class.
The #FUELSERENA event held at the National Tennis Centre saw Nike and Serena come together for a unique tennis inspired NTC Schools workout. NTC Schools aims to encourage girls to view sport in a new and fun way, and help address the drop-off in sports participation amongst young adults in the UK, particularly girls.
Roger Draper, Chief Executive of the LTA said: "We're delighted that Serena - one the world's top female tennis players - came to the National Tennis Centre today to meet and inspire over 100 girls from the London Nike Training Club schools network.
The LTA is committed to encouraging more girls to take up tennis and show it is a fun, sociable sport and a great way to get fit. It is fantastic that our partnership with Nike enables us to work together to encourage the next generation to get involved in tennis.”
#FUELSERENA has been created to motivate Serena's fans to be more active and celebrate their sporting successes, whilst also inspiring Serena ahead of Wimbledon next week. Serena and the girls wore the Nike+ FuelBand - an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active.
Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.
The girls took part in various group activities with a Nike+ FuelBand including Cardio Tennis, a tennis inspired workout on court, a coaching masterclass and a Nike Training Club session.
To help #FUELSERENA and join in with the NikeFuel movement go to: www.nike.com/makeitcount
Watch a video of Serena Williams' visit to the National Tennis Centre on the BBC Sport website.
Watch Serena video