Vision & mission
We’re proud to have been the governing body of tennis in Great Britain since 1888, and our goal is for more people to play and enjoy tennis.
We’re here because we are passionate about our sport, and we want to spread that passion across the nation. Looking to the future, we have an important role to play in ensuring the popularity and longevity of the sport – and to achieve that, we’re putting in place exciting and ambitions plans to create more opportunities for everyone to engage with tennis
Our vision
Tennis Opened Up
Our vision is ‘Tennis Opened Up’. These three words are at the heart of our work and shape everything we do.
Tennis is an amazing sport. Anyone can play; whatever their motivation or ability, from all communities and backgrounds. At any age and for a whole lifetime, tennis provides physical, social and mental rewards both on and off the court. We want tennis and these fantastic benefits it provides to be open to as many people as possible, across the whole of Britain.
To find out more:
Our mission
Grow tennis by making it relevant, accessible, welcoming and enjoyable
Our mission is to grow tennis by making it relevant, accessible, welcoming and enjoyable for anyone who has an interest. We have the focus and determination that, coupled with the support of everyone in tennis, will really make a difference.
Volunteers, coaches, officials and tennis venues all play an essential role in the future of our sport; without them, tennis can’t exist. We’re committed supporting them and working with a whole range of other organisations and individuals connected to our sport, so that together we can grow our sport and open it up to many more people.
Our work
We’re here to govern and grow tennis in Britain, from grassroots participation through to the professional game. The work we do that’s (outlined in this section and) covered in detail across this website falls into three main areas:
Participation
Making tennis a sport for anyone to play, through increasing participation and access – for instance, through LTA Youth, our new and innovative junior programme created to help more children enjoy the benefits of playing and staying in tennis, whatever their age, gender, ability, disability or background; through Open Court, our disability tennis programme which is one of the largest of its kind across any sport and has helped a record number of disabled people enjoy the benefits of tennis; through SERVES, our ground-breaking programme that takes tennis right in to the heart of new communities across Britain; or through the range of national, regional and local tennis competitions that we deliver and support for hundreds of thousands of players throughout the year
Performance
Becoming one of the most respected nations in the world for player development – for example, through our Player Pathway that is supporting an nurturing the next generation of elite British players with programmes such as our Pro Scholarship Programme that’s helped the likes of Emma Raducanu and Cameron Norrie break into the world’s top 100; though our ITF Gold Standard National Tennis Centre which has been equipped with world class courts and facilities, and provides a base for Britain’s top tennis and wheelchair tennis players to train; or through the increased number of international tournaments we are staging across Britain throughout the year as part of the LTA Performance Competitions Calendar as well as our summer major events, providing more opportunities for professional British players to compete and win on home soil.
Transformation
Transforming tennis in Britain by working with everyone in the sport – for instance, through our Inclusion Strategy for tennis in Britain that aims to see tennis to lead the way for inclusion and diversity in sport; through our award-winning safeguarding work that has put tennis at the forefront of safeguarding in sport and ensure it remains safe for all; by working with Government and local authorities to deliver a multi-million pound investment programme in parks tennis facilities for local communities across the country; or through the development of padel as an exciting new form of tennis that’s easy to play, fun for all ages and abilities and extremely sociable, and will help to engage new audiences.
Our strategic plan
Our programme of work is based on seven core strategies, developed with the help of a wide range of people representing all aspects of the game. We have delivery plans for
each with timelines, allocated resources, responsibilities and measurement criteria.
- Visibility: Broaden relevance and increase visibility of tennis all year round to build engagement and participation with fans and players.
- Innovation: Innovate in the delivery of tennis to widen its appeal.
- Investment: Support community facilities and schools to increase the opportunities to play.
- Accessibility: Make the customer journey to playing tennis easier and more accessible for anyone.
- Engagement: Engage and collaborate with everyone involved in delivering tennis in Britain, particularly coaches and volunteers, to attract and maintain more people in the game.
- Performance: Create a pathway for British champions that nurtures a diverse team of players, people and leaders.
- Leadership: Lead tennis in Britain to the highest standard so it is a safe, welcoming, well-run sport.
Our values
To ensure we drive forward together with the same beliefs and principles, we have five values that guide us towards our vision:
- Teamwork
- Passion
- Integrity
- Excellence
- Inclusion
To find out more: